Hello again — Elissa has always been honest and up front about the fact that we won’t use fake deadlines or scam-like tricks to get you to donate. In an environment where candidates often send click-bait content to get a few bucks in the door, our mild and transparent approach has been getting noticed:

So today, in the spirit of honesty and transparency, we’re asking you to consider chipping in to this Senate campaign in Michigan before tomorrow.

Here’s why:

Tomorrow at midnight we face our August monthly fundraising goal. And while this isn’t an official FEC public reporting deadline, it’s an important benchmark that we use internally to track our progress against what we know we need to raise to remain competitive in this race.

We’ve said it before, but starting strong gives us an ability to book TV ad time early and carve out an advantage in what is going to be one of the most competitive Senate races in the country.

That’s why we are asking for donations so far ahead of the election. While people often like to wait until the last months before the election to donate, it’s a fact that early money is way more helpful, and allows smart candidates to make more cost-effective financial plans. It really does allow us to do the strategic planning to run a successful campaign.

We’ve made it a priority to never spam your inbox by pushing fake deadlines and using “the sky is falling tactics”, but your support is important to what we can accomplish here. That’s why we’re asking today: If you’re able, will you chip in $3 to help us reach our August fundraising goal before tomorrow at midnight?

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Thank you for all of your support this month,

Team Slotkin