USPS Insights from the 2022 Midterm Elections on How to Directly Reach Voters and the Future of Campaigning Hello FirstName:
A constant we have seen from election cycle to election cycle is that campaigns continue to evolve their strategy and tactics to communicate with voters. As we look to the upcoming election cycle, the role of advertising channels like direct mail will continue to evolve to bridge traditional and digital forms of voter outreach as newer tactics – like user-generated content and artificial intelligence (AI) – increase.
Informing the future of campaigns: During the past election cycle, many campaigns recognized that direct mail is a critical part of the media mix to reach target demographics, which resulted in roughly one billion additional direct mail pieces being sent by political campaigns during the 2022 Midterm Election cycle compared to the 2018 Midterm Election cycle.
Voter research uncovers new insights: Our latest joint white paper includes detailed and informed analysis of voter perceptions of political advertising channels from a post-election survey and focus groups. It examines what has shifted and stayed the same with voter behaviors and preferences, while outlining how direct mail has a growing and evolving role within political campaigns. [ [link removed] ] Read the White Paper [ [link removed] ] What it means for campaigns: Below are some of the actionable insights we include for campaigns to use as a guide on how to harness the full potential impact of direct mail through tailoring, timing, and targeting: • Leverage direct mail as part of the media mix. Direct mail is a vital piece of the communications puzzle that is informative, educational, and persuasive. • Utilize the Mail Moment® experience to reach voters. The voter relationship with direct mail can be utilized to directly reach voters with the campaign information they want when they want to receive it during the election cycle. • Engage voters by delivering personalized messaging. Direct mail can help to break through the clutter by communicating with voters through a highly personalized political advertising channel that has been proven to engage and inform across demographics. The bottom line: If you would like to read the full white paper [ [link removed] ] to learn more or talk to a direct mail specialist to ensure your campaign is effectively leveraging direct mail during the upcoming election cycle, please contact the United States Postal Service® directly or visit DeliverTheWin.com [ [link removed] ] . Your Text Here [ [link removed] ]

This is a sponsored communication on behalf of United States Postal Service. Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants.



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