Learn How to Improve Tailoring, Timing and Targeting Strategies
Problem viewing this email? View in browser.
.
.
.
Actionable Insights for Campaigns to DeliverTheWin® this Election Cycle

Hello John:

Campaigns are faced with the challenge of engaging voters who have become harder to reach as their media consumption behaviors continue to evolve. In order to capture how voter perceptions of political advertising channels have shifted, we conducted post‑election voter surveys as well as in-depth interviews and surveys with consultants following the 2023 elections.

By leveraging the unique relationship voters have with direct mail, campaigns can solve this challenge through tailoring, timing, and targeting.
•  Break Through the Clutter with the Right Media Mix. Stand out in an oversaturated political landscape with a tailored direct mail strategy that reaches and influences your targeted demographics. Fifty-seven percent of surveyed voters feel that direct mail was harder to ignore than other advertising channels.
•  Leverage the Unique Mail Moment® Experience. Establish credibility early in the election cycle by utilizing those unique moments when voters check their mailboxes. Seventy-one percent of surveyed voters still check their mailbox at least 4 days a week. And 54% of surveyed consultants perceive direct mail as the most credible advertising channel to communicate political information.
•  Precisely Target Voters with Personalized Messaging. Maximize your return on investment with direct mail. Seventy-two percent of surveyed consultants believe direct mail is one of the best solutions to effectively reach the right target demographic.
The Bottom Line: This year’s election will feature an even more crowded field than past election cycles. The insights captured in this report will help campaigns better understand how to effectively influence voters.
How to Tackle Campaign Challenges with Direct Mail
Go Deeper: Visit DeliverTheWin.com to read the full white paper or talk to a USPS® direct mail consultant to learn more about the solutions that direct mail can provide for your campaign.
Download Whitepaper
.
.
.