From Jesse Berry, MD @ CHLA <[email protected]>
Subject An exciting new discovery (and a 3X match)
Date December 27, 2024 11:01 PM
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Children's Hospital Los Angeles
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A very special opportunity to make three times the difference for 2025.

Dear John,

I'm Dr. Jesse Berry and I work at Children's Hospital Los Angeles as the Director of Ocular Oncology and the Retinoblastoma Program.

I specialize in treating retinoblastoma, which is a rare form of eye cancer that affects children under age 5. I'm writing to share some exciting news with you. I discovered a new way to safely biopsy the eye in the setting of retinoblastoma using a liquid biopsy approach. This avoids a large surgery and allows us to diagnose these tumors with a pea size amount of fluid from the eye. Making this kind of discovery would not have been possible without people like you, who generously support the hospital with their donations.

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That's why I'm writing to you today, with just a few days left in 2024, to give you an update on CHLA's 2024 year-end fundraising goal: Until midnight on New Year's Eve, Credit Unions for Kids is offering to TRIPLE-match every dollar donated, up to $500,000.

This is a big deal! It means your tax-deductible donation can have an even bigger impact for our patients and their families. Can you give $10 now so we can take full advantage of this special, time-limited TRIPLE match?

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I work with an amazing team of doctors, nurses, and researchers each day to bring hope and healing to children facing life-threatening illnesses. I like to think that you are also a part of our team, John-becauseyour support really does make our work possible. Here's what today's triple match means for every dollar you donate:

Your $10 becomes $30
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Your $15 becomes $45
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Your $20 becomes $60
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Your $25 becomes $75
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Any amount is TRIPLED
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I invite you to join us in our vision for a healthier tomorrow. Every gift, every dollar, and every show of support brings us closer to a world where every child has the chance to grow up happy, healthy, and full of hope.

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Thank you for being part of our journey. With your support, we're not only saving lives; we're creating brighter futures for children in our community and beyond.

With deepest gratitude,

Jesse Berry, MD
Children's Hospital Los Angeles

P.S. The triple match is only in effect until midnight Tuesday, so please give soon.

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A message from the CHLA team: We know you're hearing from us a lot recently. The reason is simple: Every dollar we raise toward our end of 2024 goal is matched, which means it goes further to help provide the very best care for kids and conduct groundbreaking research that changes and saves lives. If you've already made your gift or would rather not receive any further email from us until after year's end, click here. Your preference will take up to 24 hours to take effect.

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If you have already made a year-end gift, rest assured that your donation was received. Sometimes our records don't update fast enough to keep recent donors from receiving an appeal like this! CHLA counts on generous supporters like you to deliver lifesaving care for kids every day, and your gift will mean so much for our young patients.

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