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Elissa Slotkin's victory was the most expensive campaign in Michigan history and one of the closest as well.

As a supporter of her campaign, we want to do something pretty unprecedented - share with you the deep dive into the dynamics that made victory possible.

But before we do, we want to ask you to make a monthly recurring donation to her re-election. We do have some fundraising goals still and don't want to send a million emails asking for money. Getting a bunch of recurring donations banked will help us do that. And every time it hits, just know you're doing more than almost anyone to help ensure Elissa's long-term success.

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Here's the memo:

SUBJECT: Elissa Slotkin’s Winning Blueprint
FROM: Matt Hennessey, Campaign Manager


_______________________________________________________________________________-

With Michigan’s 2024 election now formally certified, U.S. Senator-elect Elissa Slotkin’s campaign today released a memo highlighting her path to victory.

The 2024 Senate campaign was the most expensive in Michigan’s history, with over $50 million being spent by outside groups alone attacking Slotkin. Slotkin is only the second candidate in Michigan’s history to win a U.S. Senate race while the party’s presidential candidate lost the state.

Among the campaign memo’s key tactical and strategic findings:

Slotkin’s victory was enabled by split ticket voters.
Slotkin earned more raw votes than VP Kamala Harris in 22 counties, including vote-rich Macomb, Genesee, Saginaw, Livingston and Ingham counties.
Slotkin was the top Democratic vote-getter in these 22 counties. While some have pointed to an “undervote” – voters who cast ballots for president but not in the Senate race – Michigan’s 2024 election saw a standard undervote, relative to comparable elections.
This means that, across the state, tens of thousands of voters split their ticket and voted for President-elect Trump and Slotkin. This is not a new phenomenon for Slotkin: In the 2020 election, she was one of seven House Democrats to win a congressional district carried by President Trump.
Slotkin’s overperformance was decisive in counties with concentrations of working class voters.
Slotkin overperformed Harris in 68 of Michigan’s 83 counties.
This was most notable in Macomb County, where Slotkin outperformed Harris by more than 21,000 votes, as well as Downriver in Wayne County (Slotkin +2.2% relative to Harris); Genesee County (Slotkin +3.5%); and Saginaw County (Slotkin +3.2%).
Slotkin outperformed Harris in 63 of the 70 most rural counties in the state; this overperformance netted Slotkin more than 38,000 votes over the top of the ticket.


County
Relative Performance (vs. Harris)
Difference in Margin
(vs. Harris)
Macomb
+4.02%
+21,465
Wayne
+2.53%
+16,096
Oakland
+1.58%
+11,118
Genesee
+3.55%
+7,629
St. Clair
+4.49%
+4,960
Livingston
+2.87%
+4,054
Saginaw
+3.28%
+3,406
Bay
+5.02%
+3,193
Slotkin’s paid media strategy, emphasizing her strong biography and record of bipartisan service while highlighting Republican opponent Mike Rogers and his harmful record, helped establish her distinct brand and define Rogers. Her personal story connected with Michigan voters, creating a distinct brand separate from the national party. The campaign’s decision to introduce her to voters early in the election cycle provided a key advantage, allowing Slotkin’s brand to take root before other spenders could define her.
That effective strategy was critical because of the flood of spending by Republican groups in the race. Super-PACs and other outside Republican spenders poured $78.2 million into Michigan propping up Rogers. In only three Senate races did GOP groups spend more – Ohio, Pennsylvania and Montana, all involving Democratic incumbents. While Slotkin’s strong brand and small-donor support allowed her to significantly outraise Rogers individually, total spending only slightly favored Slotkin, $113 million to $91 million.

The full analysis memo is attached.
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