In case you missed it, our SECOND TV ad has been airing across the Commonwealth for the past week!
John,
In case you missed it, our SECOND TV ad has been airing across the Commonwealth for the past week! This time we’re highlighting what’s at stake in this race — attacks on our rights coming from the Supreme Court — and who we need to lead in this moment — an experienced lawyer like Shannon.
This is truly anyone’s race, John. But we know we have a path to victory as long as we have the resources to follow it.
When we get Shannon’s name and face in front of voters, they recognize her. And when we get Shannon’s message and story in front of voters, they’re with her.
That’s why these ads are so important right now. It’s this kind of messaging that’s going to win voters to our side and get Shannon in office where she can fight for all of us as our next Attorney General.
TV and radio ads are just one piece of our strategy for the next five weeks — but they’re an important part and an expensive one. And we’re not just focused on making sure we have the resources to keep our current ads on air — we want to make sure we can create new ones that will keep telling different aspects of Shannon’s story and sharing new parts of her message with voters.