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Friend -

If you’re anything like me, you can’t stand the seemingly fake deadlines that candidates use to drum up donations. The latest one? “Mid-month fundraising deadline.”

And since I get the same fundraising emails that you do from a ton of candidates, let me break down what this means.

First important fact: a “mid-month deadline” isn’t an official deadline of any kind. It’s something campaigns make up to create a sense of urgency.

Ultimately, creating a deadline is just a tactic to help candidates meet their April fundraising goals – goals we all actually set for our campaign internally.

I, too, have internal goals. Any strong campaign has to have goals and work toward them. That means I may send a few more emails than usual in the coming days. I know more email can be annoying, but it reflects how important these emails are to our campaign: Most Senate campaigns will raise about a third of our total donations from email, text, and digital fundraising.

But here’s the truth: keeping our narrow Senate majority depends on the outcome of our race here in the traditional swing state of Michigan. And winning means we have to hit a number of fundraising goals along the way.

So, while I am out there working hard in Congress and on the campaign trail, I need help from people like you who understand how important this race is:

Can you please contribute to my U.S. Senate campaign today? Help us hit our monthly fundraising goals in April by donating today.

DONATE: [link removed]

Thank you in advance – and know that there’s a science behind these asks!

Elissa
 


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